We match global brands with the right talent to meet their content goals at speed and scale while fostering the most diverse and vibrant community of content creators.
For brands.
Contented connects you directly with both emerging and professional content creators from different markets and cultures, that match with your marketing objectives. Because we promote diversity in front of and behind the camera, we help brands innovate and engage through access to local perspectives and fresh ideas. The result is powerful and relevant content that truly resonates with your customers.
How it works
It all starts with our SmartBrief process. Whether you have a prescriptive brief ready to go, whether you need help with the creative details, or want to co-create with experienced talent, SmartBrief provides everything you need to get started on your content creation.
After tailor-made matches are curated for you to choose from, the whole content creation, licensing, and payment are taken care of all in one place. You have clarity in your usage rights, and our transparent revenue model assures you that creators get a fair deal.
Create a brief
For creators.
Contented gives you free access to content briefs from a wide range of partners, from local businesses to global brands, seeking video, imagery or animation for marketing purposes. We believe that for marketing to truly engage, brands need to tap into a diverse pool of talent, which is why we are committed to building a vibrant and representative creator community.
When you join the Contented Creator community, you will also have access to a wealth of regular content to help you excel, and access to collaboration with other creatives for larger projects.
How it works
It all starts when you create your free profile. With your profile published to Contented, we will invite you to submit content to relevant briefs. Or you can take the lead and put yourself forward to briefs you see on the platform. Even if you are pipped to the post for a particular brief, brands often favorite applicants for future work. And the more active you are on the platform, the more your reputation score will increase.
When you are chosen for a project, we guarantee that as soon as your content is approved, payment is immediate. We don’t like chasing invoices either
Create a profile
Technology.
Web 3
The Contented platform is built on the blockchain, which acts as a public ledger of data that cannot be tampered with. This means that creators can prove a piece of content was produced by them, and brands have confidence in their right to license it and under what terms.
All the processes of content licensing, paying reseller commissions, and creator licenses are done via what is called smart contracts. You are in full control with tracked visibility of what you have earned and are owed, in real-time, faster and smarter than before
As part of our commitment to building a diverse community behind the camera, we can keep an auditable track of the use of diverse talent while still preserving the privacy of the individuals involved. Brands who wish to can make these metrics public to prove fulfillment of their D&I policies.
Proprietary AI
We are building AI-augmented search to match briefs to a selection of ideal content creators for each project, and to help you improve your ROI, machine learning will let you know what content has performed best, enabling you to iterate your next brief to produce even better results.
Creator empowerment through AI
AI has created a content revolution and can enable huge efficiencies for faster, scalable output. We believe that human creativity and authenticity however is still vital so our use of generative AI is all about helping creators supercharge their content.
Later in 2024, we will give creators access to a diverse catalog of generative AI tools that can be consumed on a per-usage basis. This avoids expensive monthly subscriptions if you only need a tool for a limited number of edits.
About Contented.
We’re a team of creatives, techies and business growth experts who understand the pains and inefficiencies around content sourcing and creation. We also know how hard it is to drive impact and engagement with audiences on a global scale.
We’re on a mission to build a technology-rich content ecosystem that changes all that, with an empowered and diverse creator community that helps brands produce marketing content that has a demonstrable impact. If you’d like to know more about who we are and what we are building, get in touch.
Contact us.
If you would like to speak with the Contented team, please email us at info@contentedmedia.com and someone will be in contact shortly.
We’re still in beta and we’d love to hear your thoughts. To give us feedback on your experience of using Contented, please email us at feedback@contentedmedia.com
